Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work more efficiently, enhance user experience, and provide information to the website owners.

This Cookie Policy explains what cookies and similar technologies we use on the Sarwagyna websites and products, why we use them, and how you can control them.

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for you to browse our website and use its features. Without these cookies, certain services you have asked for cannot be provided. These cookies do not require your consent.

• Session management cookies (maintain your login state across pages)
• Security cookies (protect against CSRF and other attacks)
• Load balancing cookies (ensure stable service delivery)
• Cookie consent preference storage

2.2 Performance and Analytics Cookies

These cookies collect anonymized information about how visitors use our website, which pages are most visited, and where users experience errors. This data helps us improve the performance and user experience of our website.

• Google Analytics 4 (anonymized IP; no cross-site tracking)
• Mixpanel (product analytics for SarwHub, SarwCal, SarwBill)
• Internal session recording (scroll depth, CTA engagement — used only in aggregate form)

These cookies require your consent and can be disabled.

2.3 Functional Cookies

Functional cookies enable our website to remember choices you make (such as your language preference, region, or login state) to provide a more personalized experience.

• Language preference cookies
• UI preference cookies (dark/light mode, regional settings)
• Form auto-save cookies (for multi-step forms)

These cookies are set with your consent and can be disabled, though doing so may affect functionality.

2.4 Marketing and Targeting Cookies

These cookies are used to track your browsing activity across websites and deliver targeted advertisements relevant to your interests. They are set by third-party advertising partners.

• LinkedIn Insight Tag (for LinkedIn campaign measurement)
• Google Ads conversion cookies
• Meta Pixel (Facebook/Instagram retargeting)

These cookies require explicit consent. You can withdraw consent at any time via our Cookie Preference Centre. Note that opting out does not mean you will see fewer ads — it means ads will not be tailored to you.

3. Cookie Duration

Cookies can be either “session cookies” (deleted when you close your browser) or “persistent cookies” (stored on your device for a defined period). Below is a summary:

• Session cookies: Last for the duration of your browsing session
• Short-term persistent cookies: 7–30 days (e.g., login state, preferences)
• Long-term analytics cookies: Up to 13 months (Google Analytics default)
• Marketing cookies: Up to 90 days (vary by provider)

4. Third-Party Cookies

Some cookies on our site are set by third-party services that appear on our pages. We do not control these cookies and recommend reviewing the privacy and cookie policies of the relevant third parties:

• Google LLC (Analytics, Ads): policies.google.com/privacy
• Meta Platforms Ireland Ltd (Facebook/Instagram Pixel): facebook.com/privacy/policy
• LinkedIn Ireland Unlimited Company (Insight Tag): linkedin.com/legal/privacy-policy
• Mixpanel Inc: mixpanel.com/legal/privacy-policy
• Razorpay Software Pvt Ltd (payment processing): razorpay.com/privacy

5. How to Manage Cookies

5.1 Our Cookie Preference Centre

When you first visit our website, you will see a cookie consent banner. You can choose which categories of cookies to accept. You can update your preferences at any time by clicking the “Cookie Preferences” link in the footer of our website.

5.2 Browser Settings

You can also control cookies through your browser settings. Most browsers allow you to:

• View cookies currently stored on your device
• Delete cookies individually or in bulk
• Block cookies from specific or all websites
• Enable private/incognito browsing mode

Please note that blocking all cookies may impair the functionality of our website and products. Refer to your browser’s help documentation for specific instructions.

5.3 Opt-Out Tools

You can use the following tools to opt out of specific third-party cookies:

• Google Analytics: tools.google.com/dlpage/gaoptout
• Network Advertising Initiative: optout.networkadvertising.org
• Your Online Choices (EU): youronlinechoices.eu

6. Do Not Track (DNT)

Some browsers send a “Do Not Track” signal. Our website does not currently respond to DNT signals as there is no universally accepted standard for what websites should do when they receive such signals. We will update this policy if an industry standard emerges.

7. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in technology, law, or our data practices. When we do, we will revise the “Last Updated” date and notify you via the cookie consent banner on your next visit.

8. Contact Us

For questions about our use of cookies:

• Email: privacy@sarwagyna.com
• Address: Sarwagyna Pvt Ltd, Registered Office, India